HOTTEST Internet giants will be born in 10 fields

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After 2016, Internet giants will be born in 10 fields

release date: Source: China Packaging editor: lychee browsing times: 1172 copyright and disclaimer

core tip: too many things happened to Internet in 2015: bat invested a lot of money in finance, tourism, local services and other fields; OTA qunar and Ctrip scuffle and then merge; Sharing economy has risen from unknown to national strategy; Traditional hotels and non-standard accommodation platforms began to compete for the accommodation market; "Internet +" began to penetrate into fresh food, agriculture, medical treatment, education and other industries; The investment industry has both capital winter theory and o2o blue ocean theory. The Internet market is huge and complex. In 2015, if such terminals are used for aluminum alloy cable connection, bat will still dominate the world, but the giants are in a weak state. In which fields will the Internet giants emerge in 2016

[China Packaging News] in 2015, too many things happened in the Internet: bat threw money in the fields of finance, tourism, local services and so on; OTA qunar and Ctrip scuffle and then merge; Sharing economy has risen from unknown to national strategy; Traditional hotels and non-standard accommodation platforms began to compete for the accommodation market; Internet + began to penetrate into fresh food, agriculture, medical treatment, education and other industries; The investment industry has both capital winter theory and o2o blue ocean theory. The Internet market is huge and complex. Bat is still three parts of the world in the disruption and fission in 2015, but the giants are in a weak state. In which areas will the Internet giants emerge in 2016

1. Personalized tourism industry

in 2016, the tourism concept of the target group changed, causing the upgrading of the existing tourism consumption market, and free travel became a rigid demand. Qiu Jia, vice president of mango, said that with the gradual improvement of the consumption capacity of the post-80s and post-90s, they are increasingly becoming the backbone of the tourism army. This makes the age of tourist groups show the characteristics of youth, and the trend of free travel of individual tourists in the tourism market is more obvious. At the same time, the disadvantages of traditional group travel are prominent, and people's demand for free travel is increasing, forcing the emergence of customized tourism products. According to the 2015 China free travel market research report jointly released by Analysys think tank, baidu tourism and Baidu big data, as of 2015, the size of China's tourism trading market has reached 423.72 billion yuan, of which the size of the global free travel market is 42.5 trillion yuan, an increase of 5.6% year-on-year in 2014. China's free travel market 2, the force value of the test of single column tensile testing machine and double column tensile testing machine is also different, with a growth rate of 16.7%, It is three times the global growth rate. In the face of huge market demand, OTAs led by Ctrip, qunar, Alibaba, etc. have launched customized tourism products to attract more users, so that users can make self-service reservations and independently grasp the tourism mode, time, place, space and other contents

in addition to providing a comprehensive booking platform for booking hotels, tickets and other tourism products, the tourism market has witnessed the rise of many new types of businesses. The home stay, carpool service and local tourism in the tourist area create users' personalized experience from the aspects of clothing, food, housing and transportation, such as Tujia, muniao short rent, zhubaijia and other home stay booking platforms to provide personalized accommodation booking services for tourists, playmates to provide people with the most comprehensive interpretation of the scenic area for local tourism, and bread travel to provide a communication community of tourism experience for minority tourists. Whoever can better meet the fragmented needs of users will stand out in the Internet + tourism market

2. Agricultural e-commerce

agricultural development needs transformation to promote a more optimal allocation of resources. Food is the most important thing for the people, and agriculture directly affects people's livelihood. Therefore, the state attaches great importance to the development of agriculture. At present, China's agriculture is facing: insufficient supply, the number of imported agricultural products continues to rise; The international competitiveness of agricultural products continues to decline; The influence of WTO rules on agriculture is deepened; Rural economic and social development and changes. At the same time, China's agriculture is also facing a lot of serious contradictions between market demand and small-scale agricultural production mode. These problems not only restrict the development of agriculture itself, but also affect the development of China's economy. Therefore, agricultural development urgently needs transformation to realize the optimal allocation of resources. At this time, the development of agricultural e-commerce can first save expenditure and costs in the agricultural market. Second, expand sales channels and solve the sales problem of agricultural products. Third, increase information transparency and solve the imbalance between supply and demand of agricultural products. Therefore, the development of rural e-commerce is the inevitable choice to establish a new countryside

the development of agricultural e-commerce is based on the development of Internet technology and e-commerce. With the popularization of Internet in China, many rural areas have also been connected to the Internet, and the speed of information flow has accelerated. The development of technology has provided a basic guarantee for the development of agricultural e-commerce. Coupled with the gradual improvement of China's e-commerce system, it has become a trend for agricultural products to realize cross regional sales through e-commerce platforms. At present, there are more than 40000 agricultural stations in China, and 12316 services have covered more than one-third of farmers nationwide. The pilot work of information into villages and households is being promoted in 22 counties in 10 provinces (cities). The rapid development of agricultural e-commerce will inject strong impetus into agricultural transformation

3. Logistics express

at the China e-commerce and Logistics Conference held in December 2015, the China e-commerce enterprise alliance said that it would restructure the upstream and downstream industries, expand the logistics industry, and build a new pattern of efficient and open logistics industry in 2016. In the future of increasingly developed e-commerce, logistics Express is destined to fly to a new height. First, the rapid development of e-commerce requires richer and more efficient logistics

the e-commerce market mainly includes two categories: the first category is Taobao,, No.1 store, etc. led by Ma Yun, which is a physical e-commerce in the form of products; the second category is Tencent, meituan, etc. led by Ma Huateng, which is a service-oriented e-commerce in the form of services. According to the prediction of relevant institutions, these two types of e-commerce in China will continue to grow at an annual rate of 20% in the next five years, while the current logistics industry cannot match its demand. Therefore, the logistics industry is bound to expand its self built team and use faster means of transportation and other measures to supply market vacancies. Secondly, the rise of various o2o platforms in 2015 has driven the popularity of door-to-door services. The development of mobile Internet gave birth to o2o enterprises such as takeout o2o, convenience store o2o, medicine o2o, supermarket o2o, fresh food o2o, etc. Most door-to-door service o2o platforms need logistics to complete the distribution service of goods. However, the cost of self built logistics is too high; It is difficult to guarantee the delivery service level relying on offline merchants; It is also unrealistic to rely solely on third-party logistics, such as SF and Yuantong. In 2016, logistics o2o related to various door-to-door distribution services will rise rapidly

4. Leasing industry under the sharing economy

PwC predicts that the market size of the sharing economy will increase to $335billion in the next decade. At present, the development of sharing economy in the field of travel has become a scale. In the future, it will focus on the development of high-value idle resources such as cars and houses and relatively standardized human services, and gradually penetrate into food, housing, skills, goods and other industries. The particularity of the sharing economy doomed it to have a bright future. Sharing economy stripped possession and use value, and it will become a trend for the state to use the sharing economy model to solve the uneven distribution of resources in various industries

the sharing economy has achieved leapfrog development in many fields, such as: didi kuaidi, Uber revitalize private cars, Shenzhou special car revitalize rental company vehicles, muniao short-term rental, free guest and other short-term rental platforms will solve the problem of housing vacancy, and smart electricity solves the current situation of photovoltaic overcapacity through household photovoltaic power sharing, which shows that the sharing economy has awakened the existing sleeping resources and recreated green value

the key point of sharing economic success: adopt asset light operation mode, with small investment and high return. When the product growth environment is mature, it can quickly produce scale effect. In economics, the transaction cost between an individual and the outside world is too high, which is usually overcome by internalization. Therefore, the leasing industry under the sharing economy emphasizes the asset light operation mode of distribution on demand. Possession of goods has costs. Simply owning the right to use goods can also meet the needs, so possession becomes unnecessary. However, the leasing industry under the sharing economy adopts the asset light operation mode. If the mode is successfully tested in a region, it can be quickly copied to other cities, and even other fields, which is crucial for the efficient Internet era

5. Medical health and pension

China has entered an aging society, and the elderly have a strong demand for medical care, so the elderly medical and health market has great potential. According to the data of the National Bureau of statistics, in 2015, the population aged 60 and above in China was 212.42 million, accounting for 15.5% of the total population, Among them, 20% are hospitalized or need long-term care, indicating that the health care for the elderly is a high-frequency service market for 40million people. At the same time, according to the data report of the National Commission on aging, the annual demand for drugs in China's elderly market reached 2.1 trillion yuan in 2015, and it is expected to reach 5trillion yuan around 2050. At present, the annual supply of drugs for the elderly in the market is less than 100billion yuan, and the contradiction between supply and demand is prominent. Therefore, there are huge business opportunities in the medical and health market

the elderly medical market is in the initial stage of development, and the capital market injects fresh blood into the development of the industry. According to the report of China Internet Medical Research Institute, China Internet medical financing reached 780million US dollars in the first half of 2015. Although the financing amount decreased in Q2 2016, the transaction volume showed an increasing trend, of which round a accounted for 48.8% of the total transaction volume The medical and health market for the elderly is an indispensable part of the sunset industry. The medical industry, which has been dormant for a long time, will usher in an outbreak in 2016

6. Internet Finance 2.0

market space: in Shen NANPENG's view, if we want to make a ranking for the emerging industries with the fastest growth and the largest market space, Internet finance must be among the best, a trillion level market

current stage:

Internet Finance started in 2013. Due to the explosion of yu'e Bao in 2014, it has experienced rocket development in 2015, and will usher in stage 2.0 in 2016

in the stage of Internet Finance 1.0, due to the development of payment, the sales channels of finance are more advanced, and P2P and monetary funds have ushered in great development; In the 2.0 stage of Internet finance, there will be several obvious changes:

1. In addition to selling products through the Internet, the scenes will be more and more abundant, and data collection and risk control models can be established through the Internet

2. Interconnection will sink to the integration of production or commerce. In addition to the capital side, the asset side will also be obtained through interconnection, and the credit cost will be lower

3. With the improvement of infrastructure such as credit reporting and big data, there will be more possibilities for financial innovation

2016 6 trillion market value outlet: Internet finance is the most fierce

entrepreneurial opportunities: consumer credit, wealth management, credit investigation, big data risk control, asset securitization, disposal of non-performing assets, Internet insurance, etc.

7, e-commerce 3.0

market space: this year's double 11 Alibaba trading volume is 91.2 billion, JD didn't announce the specific trading volume, but said that JD's sales are the sum of the five-year double 11, and the outside world estimates at least 40 billion

current stage: at present, the sales volume of China's e-commerce industry is growing at a rate of more than 50%. Although Taobao and tmall have a market share of 50% in China's e-commerce field, it is worth noting that the growth rate of both has been lower than 50% This means that more incremental markets have

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